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Vice President, Multi-Sensory Brand Innovation



Harrison, NY, USA · United States
Posted on Friday, May 24, 2024

Our Purpose

We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.

Title and Summary

Vice President, Multi-Sensory Brand Innovation

VP Multi-sensory Brand Strategy

The mission of the Global Brand & Advertising Strategy team is to advance Mastercard’s journey to become a top 5 global. We breathe life into and build the Brand, fueling the growth and expansion of our business. We provide expertise and creative thought leadership to push boundaries and drive competitive advantage. We safeguard and work to secure the Brand as the global symbol of Trust. We hunt for opportunities for big brand ideas, to move our Brand forward, positively impacting the world, bringing it to life in culture and connecting everyone to priceless possibilities. We advocate for a holistic and integrated view of the brand and brand expression throughout the Mastercard organization.

The team is a group of consultants of mixed disciplines, focused on cultivating a future proofed branding & advertising strategy that drives design excellence. We collaborate and partner with teams across the organization, including Regional Marketing, Product teams, Operations & Technology, and HR.

As VP, Multi-Sensory Brand Strategy, reporting to the SVP Global Brand & Advertising Strategy you will be responsible for building a compelling vision, strategy and innovation plan for our multi-sensory Brand.

Sensory Brand experience is core to how the Mastercard Brand continues to evolve and the experience our customers and consumers have. Experiencing Brand through all the senses is core to futureproofing prevalence, relevance, engagement, and preference and is a core part of our marketing strategy, as an experience Brand.

The Job
This role will be responsible for setting the strategic direction of the multi-sensory elements – sound, touch, sight, taste, smell, with innovation that puts us at the cutting edge of Brand experience, supporting our business growth, B2B and consumer engagement.
You will leverage your Brand expertise and creativity to craft innovative experiences that break new ground for our category and major lifestyle brands, that ground us in culture, and drive us forward in an inclusive way.

You will spearhead the latest thinking on multi-sensory Brand design and how our brand remains relevant in an ever-changing environment. Undertaking proactive exploration to get ahead of the curve, identifying how new technologies and macro factors that will impact our role and prevalence.

Exploring and defining how the Mastercard brand ‘lives’ in new ways and in new spaces, ensuring the Brand personality effectively manifests, including web3, AI voice and other multi-dimensional spaces. Defining consumer journeys that have a multi-sensory Brand surround sound, leading to heightened experience and evoke positive emotion that creates memorable impact and sustained Brand strength.

You will serve as a thought leader guiding internal and external experts. Mastercard has been ranked as the No.1 audio brand in the world, it’s imperative that we maintain our market leadership position. In this role you will find ways to innovate in music, to breakthrough and find ways for consumers to engage with the Mastercard sound and sonic system and find ways to expand the salience of our sound.

About You
Education: College / university degree.
First and foremost, you are a nurturing leader & motivator and someone who will be a great example of ‘the Mastercard Way’ and embody your approach to representation, inclusion and fairness.
The ideal candidate has deep experience in Brand experience design, and multi-sensory experience curation. This expertise will take the form of a track record of developing and informing award winning Brand experiences and innovations for major Brands. Expertise in music production or composing, specific music curations for Brands ideal.
Exceptional communicator and strong presenter who commands attention of listeners; clear, concise, and persuasive with ability to influence others while balancing an openness to others’ opinion.

You are a strategic thinker and leverage data and insights to inform innovation and an ability to apply creative and Brand solutions to both B2B and B2C programs, with proven success of applying your ideas to drive long-term brand improvements.

You are forward-thinking, with a curiosity that drives you to uncover innovative solutions to big and small problems.

In the US, Mastercard is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. If you require accommodations or assistance to complete the online application process, please contact and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

  • Abide by Mastercard’s security policies and practices;

  • Ensure the confidentiality and integrity of the information being accessed;

  • Report any suspected information security violation or breach, and

  • Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

In line with Mastercard’s total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary based on location, experience and other qualifications for the role and may be eligible for an annual bonus or commissions depending on the role. Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance), flexible spending account and health savings account, paid leaves (including 16 weeks new parent leave, up to 20 paid days bereavement leave), 10 annual paid sick days, 10 or more annual paid vacation days based on level, 5 personal days, 10 annual paid U.S. observed holidays, 401k with a best-in-class company match, deferred compensation for eligible roles, fitness reimbursement or on-site fitness facilities, eligibility for tuition reimbursement, gender-inclusive benefits and many more.

Pay Ranges

Purchase, New York: $193,000 - $309,000 USD