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Director Loyalty & Personalization Services



Bogotá, Bogota, Colombia
Posted on Friday, May 24, 2024

Our Purpose

We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.

Title and Summary

Director Loyalty & Personalization Services

We are looking for a truly exceptional strategic sales professional to join our Loyalty & Personalization Services practice in Asia Pacific. Our Practice is one of the fastest-growing businesses within Mastercard and we are looking for someone to fuel our growth in the region by continuing to drive Business Development in the region. In this role, you will work closely with clients to determine what consulting services are best suited to help them achieve their ambitions to drive customer loyalty for their brands. This entrepreneurial role is a great opportunity to shape the direction of our regional practice.


•Drive growth: Continue to drive the growth of our business in South East Asia identifying and developing new client relationships, and growing our existing relationships
•Provide expertise: Develop a deep understanding of our loyalty consulting services as well as broader industry trends to tailor our services to match client needs
•Lead clients: Cultivate lasting relationships with senior clients (VP+) at leading brands, becoming a trusted partner who can be relied upon to deliver sound advice throughout the sales process and during project delivery. This is a unique role where you will balance both Sales and relationship management responsibilities during the delivery of select engagements
•Collaborate effectively: Work in close collaboration with our partners in Sales, Delivery, and Product to ensure we are bringing the best of Mastercard to our clients
•Sales Pipeline management; accountability of running and process pipelines


•Experience in loyalty, CRM, digital marketing, and/or personalization at an established brand and/or top consulting firm
•Consultative selling experience within retail, travel, hospitality indusstry is consider a strong asset
•Strong executive presence with experience engaging Fortune 1000 executives
•Ability to break down and communicate complex ideas in dynamic situations
•History of navigating ambiguity in an unstructured, high-growth environment
•Understands and can speak to the interaction between business and technology
•High level of entrepreneurship, creativity, ownership, and business acumen

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

  • Abide by Mastercard’s security policies and practices;

  • Ensure the confidentiality and integrity of the information being accessed;

  • Report any suspected information security violation or breach, and

  • Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.