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Product Marketing Manager



Marketing & Communications, Product
London, UK
Posted on Friday, May 24, 2024

Our Purpose

We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.

Title and Summary

Product Marketing Manager Dynamic Yield by Mastercard, a Gartner-recognized leader in Personalization Engines six years running, is looking for an experienced Product Marketing Manager to join its fast-paced team.

As part of the Product Marketing department and reporting to the Director of Product Marketing, the Product Marketing Manager will own essential functions, including product positioning, go-to-market strategy, sales enablement, collateral development, and more for Dynamic Yield’s products, key industries, and priority regions. They will also build relationships and identify cross-functional opportunities with the Product, Revenue, Customer Success, Sales Enablement and Customer Education teams.

Dynamic Yield’s rapid growth has created the opportunity to build a comprehensive product marketing program with dedicated positioning for key industries, regions, and product lines, all of which require their own strategy with continual optimization and maintenance. This role presents the opportunity to own projects from start to finish, and develop a strong command of foundational B2B product marketing.

Successful candidates will be naturally curious, autonomous critical thinkers, motivated to develop their own perspective and confident in expressing their opinions. A strong organization, time management, and writing skills are a must.

Optimal skills for success:
- You love learning about new technologies and are quick to understand how complex products work in order to effectively communicate with users
- You’re a natural storyteller with excellent writing ability
- You love to work cross-functionally and manage many types of projects at once
- You thrive in a fast-paced environment and know how to prioritize effectively
- You have an exceptional eye for detail and understand process excellence
- You are an empathetic and clear communicator
- You can take initiative and are a creative problem solver

The task at hand:
- Develop and execute go-to-markets for new products including positioning, operations, collateral development, landing page development, social and paid promotion strategy, training materials and more
- Project manage cross-functional go-to-market contributors across product, design, demand gen and social to ensure timely campaign delivery
- Become an expert in Dynamic Yield’s products and a trusted resource for sales and customer success
Work with customer marketing to drive upsells and renewals for new and existing products
- Develop strong relationships with regional sales and customer success teams to create regional-specific positioning and collateral
- Understand the needs of our key industries to maintain and refine collateral and positioning for these segments
- Support the sales team with ad-hoc collateral requests for strategic deals

- A strong command and appreciation of tone, mechanics, and grammar (US English and UK English)
- 3-5 years experience in B2B product marketing or a related field
- Understanding of the B2B product GTM process and experience developing a GTM from concept to execution
- Familiarity with the marketing technology landscape and SaaS-based business practices desired
- Bachelor’s degree in Marketing, English, Communications, Journalism, or a related field

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

  • Abide by Mastercard’s security policies and practices;

  • Ensure the confidentiality and integrity of the information being accessed;

  • Report any suspected information security violation or breach, and

  • Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.