About RedotPay
RedotPay is a global crypto payment fintech integrating blockchain solutions into traditional banking and finance infrastructure. Our user-friendly crypto platform empowers millions globally to spend and send crypto assets, ensuring faster, more accessible, and inclusive financial services. RedotPay advances financial inclusion for the unbanked and supports crypto enthusiasts, driving the global adoption of secure and flexible crypto-powered financial solutions. Join us in shaping the future of finance and making a meaningful impact on a global scale.
Job Overview
A leader responsible for Lifestyle Services business who possesses a macro-ecosystem perspective, strong supply chain/channel integration capabilities, and keen insight into commercial monetization. In charge of the large-scale expansion of the platform's global lifestyle services ecosystem, covering high-frequency lifestyle services (mobile top-up/data recharge, eSIM, global gift cards of various categories, utility bill payment, etc.), travel and food delivery services (Uber-like ride-hailing/food delivery services), and high-net-worth value-added services (flights/hotels/global travel and premium benefits).
Core Responsibilities and KPIs
Business Strategy and Commercial Outcomes
- Formulate the overall roadmap and commercialization strategy for the lifestyle services business line, and take ultimate responsibility for key metrics including Gross Merchandise Value (GMV), Total Payment Volume (TPV), user repurchase rate, gross profit margin, and the number of countries/categories covered by services.
- Build a service pyramid featuring "high-frequency, low-average order value services (mobile top-up/eSIM/gift cards) to drive user activity + medium-frequency, high-average order value services (travel/food delivery/flights/hotels) to expand GMV + high-value-added benefits to retain high-net-worth users".
Global Supply Chain and Channel Ecosystem Expansion
- Access to basic service channels: Conduct business development and access global mainstream aggregators for mobile top-up/data recharge/utility bill payment (such as DTOne, Ding, etc.) and global eSIM service providers.
- Gift cards and large enterprise ecosystem: Establish direct gift card/API connection channels covering mainstream platforms including e-commerce (Amazon, Shopee, etc.), content and entertainment (Netflix, Spotify), games (Steam, PlayStation), and travel (Uber, Grab)
- Travel and high-net-worth services: Introduce supply chains for global Online Travel Agencies (flights/hotels), premium travel services, VIP airport lounges, and luxury goods/high-net-worth derivative services.
Cross-Business-Line Collaboration and User Benefit Operations
- Ecosystem collaboration and synergistic growth: Collaborate with the platform's core business lines to position Lifestyle Services as a "user benefit fulfillment center"
- Scenario-based marketing and growth operations: Plan scenario-based marketing activities (such as "one-stop travel package for overseas trips", "cashback for monthly bill payment check-in", "gift card discount day"), continuously enrich in-app consumption scenarios, and increase user Lifetime Value (LTV).
Delivery and Experience Closure
- Collaborate with the PM, technology, compliance, and customer service teams to optimize fulfillment success rates and ensure financial-level fulfillment experience.
Qualifications
- Industry background: At least 8 years of experience as a business leader in lifestyle services, benefit middleware, cross-border e-commerce, or TravelTech fields, with experience in leading teams independently and being responsible for P&L/GMV.
- Familiar with the supplier ecosystem, API access models, and cost/rebate structures of global lifestyle services (mobile top-up, eSIM, gift cards/vouchers, OTA flights/hotels).
- Possess rich global/regional (Southeast Asia, Latin America, Europe, the Middle East, etc.) channel business resources.
- Proficient in designing closed-loop gameplay integrating "benefits + traffic + payment" and skilled in cross-selling through the ecosystem.
- Strong leadership and cross-border collaboration capabilities
Preferred Qualifications
- Have led the 0-1 construction of the lifestyle services/benefit center/miniprogram ecosystem within a Super App (such as Grab, Revolut, Alipay/WeChat Pay) and achieved breakthroughs in GMV.
- Familiar with Web3/stablecoin payment scenarios and have practical experience in "direct consumption of lifestyle services with digital assets/stablecoins".